WILL SPARKS name has forever shaped the global electronic dance music scene.
Pioneering Melbourne Bounce, a sub genre of EDM affectionately named after his Australian hometown; making countless laps around the globe playing the world’s most reputable stages including Ultra Music Festival and Tomorrowland; finding himself time and time again at the top of the dance music charts with double Platinum records; amassing an inconceivable 2.5 million monthly listeners on Spotify and aligning himself with brands for lucrative sponsorship deals all before the ripe young age of 26, SPARKS knew there was something more to life for him from a very young age, and boy did the industry know that too.
Kicking his career off in 2012, SPARKS was named ‘Best Breakthrough Artist’ in 2013 via leading Australian music publication inthemix, who then crowned him Australia’s #1 DJ the following year at the 2014 inthemix awards. To top that off, SPARKS then scored global recognition as one of ‘Billboard Magazine’s 10 most exciting young talents’ and ranked in DJ Mag’s top 100 DJs in the world for three consecutive years.
The double Platinum producer has shaken up the charts as much as he’s shaken up the streaming world. After releasing his iconic ‘Ah Yeah’, the track shot straight to #3 on Beatport and effortlessly hit double platinum. Still riding the wave of his first release’s success, SPARKS then dropped ‘Bring it Back’, and brought it home again with the single going platinum.
Amassing over 500million+ streams across Spotify, Apple Music and Youtube alone, it’s no wonder SPARKS built independent record label ‘Bourne Recordings’ out of necessity with iconic dance music empire Ministry of Sound Australia (now TMRW Music), and his management and booking agency Lucky Entertainment. Since its inception, the label has humbly claimed multiple Gold and Platinum records and released the likes of TYRON HAPI, LISTER, YROR!, MASKED WOLF, KENYON BROWN and JLEO as well as SPARKS own recordings which have seen countless Beatport Top 10’s and contributed to the millions of streams across all platforms.
SPARKS is moving at a pace that’s synonymous with his sky’s the limit attitude, as he steps into another huge year of international touring as well as his second MTV mini series due for release in the second half of 2020. Don’t blink, because you’ll miss what SPARKS gets up to next.