In 2017, HRVY released his first two EPs – Holiday and Talk To Ya – on Capitol Records. Now the 18-year-old U.K. artist has nearly 150 million combined video views and over four million global followers across his social media. With his new EP, due out in March, HRVP further develops his distinctive sound, which melds infectious pop with R&B influences.
HRVY began his musical endeavors at age 13, uploading covers of Justin Timberlake and Trey Songz hits on Facebook. Although he scored a management deal early on, HRVP recalls, “Music had to take a backseat until I was 16 and graduated. There were a lot of things I couldn’t do because I was so young. As soon as I left school, I was able to focus on my music completely.”
Together with his manager, he flew to the U.S. to work on new songs. HRVY began recording with other writers and producers such as The Rascals (Ariana Grande) and Jin Jin (Little Mix, Jess Glynne). Redfoo featured on “Holiday,” the title track from HRVY’s first EP, which topped Spotify’s Viral chart in the U.K. While in the U.S., HRVP was finally able to meet some of the people he had been collaborating with online.
“We’re always making content together: I’ll be in their videos, they’ll be in mine,” explainsHRVY. “It’s given me a really nice group of friends here in America. They’re all so supportive of everything I’m doing.”
Many of these Stateside friends – including Loren Gray, Blake Gray, Baby Ariel, Arii, Luna Blaise, Arron Melloul and MatthewRCtaylor – can be spotted in the official video for“Personal,” a single from HRVY’s second EP, Talk To Ya. The clip has racked up more than 45 million views worldwide – a million of which came in the first 24 hours.
“I was writing ‘Personal’ with a team of guys that I work with in the U.K. and had the idea of having a girl say one line in the song: “Don’t take it personal.” We brought in Loren Gray to deliver the line. Once the video dropped, the song just blew up organically. I still can’t believe it.”
British entertainment magazine Heat has hailed HRVY as “The New Justin Timberlake” – a performer that he still finds inspiring. “Justin Timberlake, Beyoncé and Jennifer Lopez – these are artists who can get on stage and totally own it,” he observes. Like them, HRVY wants to establish himself as an all-round entertainer.
“When people hear the name HRVY, I want them to think, ‘He’s a triple threat: singer, dancer, actor,’” he says. “I know I still have a lot of work to do, but I’m prepared to put it in. I’m prepared to work as hard as it takes.”
However busy he gets, HRVY makes time to interact with his fans via Snapchat, Instagram Live and Twitter. “I just want to keep them really engaged and excited,” he explains. “My fans are really cool, chill, talented people, so I really enjoy chatting with them.”
Now, HRVY’s schedule is about to get even more hectic. He’ll co-headline a U.K. arena tour with The Vamps in April and continue to record new music throughout 2018. He’s also honing his dance skills with Kenny Wormald, the renowned dancer and choreographer who starred in 2011’s Footloose remake.
HRVY says. “I want to bring back the days where artists did routines on stage, and music videos were full of dancing, and there was loads of pyrotechnics and costume changes onstage. Everything was just so much bigger!”